A Halloween Horror Story—

What sends shivers down your spine and makes you break out in a cold sweat? The truth that what fuels your Franchise success is your ability to recruit Franchise Partners and Preferred Customers.

Unfortunately, what’s the number one fear of most Franchise Owners?

That’s right: Recruiting. Ironic, isn’t it? The very thing you’re afraid to do is the thing that guarantees your success.

In reality, if you look around it seems there are plenty of Franchise Owners—despite the fear of recruiting—that are out there growing their business and building their Franchise.

What do they know that you don’t know?

This first thing is how they’ve come to terms with fear.

What is fear? The dictionary tells us that fear is a chain reaction in the brain that starts with a stressful stimulus and ends with the release of chemicals that cause a racing heart, fast breathing, and energized muscles, among other things, also known as the fight-or-flight response.

1. The fear of recruiting, or anything else for that matter, will never go away as long as you continue to grow—and we all want to continue to grow, right?
2. The only way to get rid of the fear of recruiting is to go out and do it.
3. The only way to feel better about yourself and your Franchise is to go out and do it.
4. Not only are you going to experience fear whenever you’re on unfamiliar territory, but so is everyone else.
5. Pushing through fear is less frightening than living with the underlying fear that comes from a feeling of helplessness.

Looking closer at fear, it appears that fear is the gatekeeper of your comfort zone.

A racing heart, fast breathing, energized muscles? It sounds like fear is nothing more than having the energy to do something—and doing something is the remedy to overcome fear!

If everybody feels fears when approaching something totally new in life—like recruiting, yet so many are out there “doing it” despite the fear, then we must conclude that fear is not the problem.

So what should a Franchise Owner do to overcome the fear of recruiting?

There are two certainties that can banish your recruiting angst:

• As knowledge increases, fear decreases
• As preparation increases, fear decreases

Fortunately for you, Todd Smith recently completed a five-week series of training calls about how to master recruiting and how to use the new Tools-Based Business Development Systems. Every Franchise Owner, whether just brand new or seasoned veteran, should take time out to listen to these calls. Each of the five calls is available to listen online or to download to your MP3 player for easy listening on the go.

In addition, The Bios Life Franchise Owners Manual is a critical tool to your success as a new Franchise Owner. The manual shows step-by-step how to create a growing and profitable Franchise. Included are dozens of superb ideas about sharing Bios Life and the Bios Life Franchise with others.
 
This manual helps you separate fact from fiction when it comes to recruiting new Franchise Owners, building a strong customer base and converting your customers into Franchise Owners. You’ll feel confident that the skills you will learn will last a lifetime.
 
Click here to see the online version of The Bios Life Franchise Owners Manual.

But knowledge alone is not enough to lead to success—you have to take action! So now it’s time to prepare for that action.

It’s a simple fact, the better prepared you feel, the less fear you’ll fear when it comes to recruiting.

When it comes to recruiting, the three major areas in which any Franchise Owner can increase preparation are:

• Who do you know?
• What should you listen for?
• What should you say?

Perhaps you feel some fear because you don’t know who to approach first. There are so many people out there—where do you begin? You’ll feel less fear and better prepared when you know who your prospective recruits are.

1. Your friends, acquaintances, and relatives—also known as your Warm Market
2. Referrals from your Warm Market
3. New people you meet each day
4. People with whom you have something in common—also known as your Common Market
5. People you may not personally meet—also known as your Cold Market

You can prepare today by building a list of your Warm Market and your Common Market. First, think of people in your immediate life—family members and friends. Then continue to expand and move outward, reaching more people as you go.

There are more people in your immediate life than you might think. Use the list provided in Chapter 21 of the as a way to jog your memory for more possible contacts. This is a brainstorming activity, so include everyone you can think of, even if you don’t plan on calling them right away.

Did you notice that listening came before knowing what to say? That’s because the recruiting process is actually all about your prospect. By listening to them, you will hear all the clues you need to know in order to personalize your presentation and explain how your prospect will benefit from the Bios Life Franchise opportunity and from your products.

Possible clues to listen for:

You’ll be amazed at what you’ll learn about somebody just by listening—even when you’ve just met them.

Jan Bloom is a master of listening to a prospect and knowing how to tailor a presentation to the needs of that prospect. In other words, she knows exactly how to present the opportunity so it will exciting and fit the needs of that prospect. Click here to listen to Jan as she shares her prospecting tips with Todd Smith.
< 2nd week training call >

Here’s where you lucked out! The Bios Life Tools-Based Business Development Systems deliver the message for you—all you have to be is the messenger.

There are dozens of things that you could say to interest a prospect in reading through a booklet and listening to a CD. As you listen to Todd’s training calls and read through the Bios Life Franchise Owners Manual you will find many effective and persuasive statements that you could use—so memorize them. Practice saying them until they become natural to you.

There exists a phrase which seems to work very effectively here:

“Maybe you can help me…”

Then BAM! You are now engaged in an initial conversation. Why? People in our culture are programmed to help people. People like to feel appreciated, liked, and also worthy that you considered them as a person who could help you.

“I represent a tremendous international franchise and we’re expanding in the area and we’re looking for people who might be interested in starting their own part-time franchise If I left a booklet and CD with you to listen to, would you have an interest in reviewing that?”
 
“I’ve recently started a franchise that markets the only clinically proven, patented, natural alternative to statin medications to effectively reduce cholesterol. I’ve been impressed with what I’ve seen so far, but I’d be interested in getting your opinion. If I gave you this booklet and CD, would you be willing to let me know your thoughts?”

“I’ve started my own part-time business, representing one of the country’s leading nutritional manufacturers. The lead product is the only clinically proven, patented, natural alternative to statin medications to effectively reduce cholesterol and improve lipid profiles. I know you have some experience in (sales, marketing, business) and I’d like to ask if you would be willing to review this booklet and CD and give me some advice?”

“There’s something I’d like to get your feedback on. This CD talks about a new franchise business I’ve started and I’d like to hear your thoughts after you listen to it.”

Works, doesn’t it?

Experience shows, however, that asking questions is more effective than making statements. In fact, the person who asks the questions controls the conversation. You may ask, “But wouldn’t the person doing the talking lead the conversation?”

It would seem that way, wouldn’t it? However, when you ask the right questions, you lead the other person exactly in the direction you want to take them.

And don’t forget to ask: “Really? Tell me more.”

Hispanic Market Holds Successful All-Day Event in Chicago
By Tony Breta & David Vargas

More than 126 Spanish-speaking Franchise Owners attended an all-day event this week in Chicago—some came from as far away as Minnesota, Wisconsin, New York, and Portland, Oregon! In fact, 80 percent of those attending had just recently become Franchise Owners.

Attendees were treated to presentations by Jose Luis Lopez, Noemi Quinteros, Juan Manuel Ramirez, David Vargas, Prudencio Ramirez, Leo Gutierrez, and Ignacio Santoyo, was the Master of ceremonies.

Ignacio Santoyo and Tony Breta presented recognition plaques to David Vargas, Noemi Quinteros, and Prodencio Ramirez for their loyalty, dedication, and efforts promoting Unicity with its theme, "Make Life Better."

Tony Breta concluded the event with a challenge to those present by challenging attendees to work hard to earn the Fast Start Bonus and to qualify to take the cruise or enjoy the skiing vacation.

Beauty Swe Elected October’s Woman of the Month
Who’ll be the next UnicityWomen.com Woman of the Month?

Congratulations to Beauty Swe of Temple City, California who was elected October’s Woman of the Month. Click here to read Beauty’s profile.

Do you have a wonderful woman in your life? Here’s your chance to have them recognized as the UnicityWomen.com Woman of the Month. Click here to make your nomination.

While you’re there, please share your stories and experiences about the effectiveness of Unicity’s Women’s products. Click here to tell your story.

Need Help Finding Low-cost Health Insurance Where You Live?

Unicity International has established a relationship with a nation-wide health insurance broker that represents virtually every health insurance carrier in the country—and had made this service available to every Franchise Owner.

Franchise Owners are invited to visit unicity.millerwade.com, enter “better” (all lower-case letters) as the access code. From there you can navigate through the healthcare and life insurance portals for more information. You can also contact an insurance representative at MillerWade National by calling 1-800-508-1144.

October 13, 2007
Atlanta, GA

JW Marriott Buckhead
3330 Lenox Road
(connected to Lenox Mall)
Atlanta, GA 30326
For reservations or directions, call: (404) 262-3344
Special Room Rate: $179.00

Title: Super Saturday Training Event
Time: 9:00a.m. - 5:00p.m.
Speakers: Todd Smith, Glad Poulsen, Ron Thomson, Burma Hicks, and Dr. Peter Verdegem
Language: English
Cost: $15.00, guests free
Bonus: Free shipping on all orders placed at event

Click Here for Printable Promotional Flyer

For more information, contact Lori Hamilton at lori@womenwisdomandwellness.com or Jeff Heninger , Regional Sales Director, at (480) 287-2077 jeff.heninger@unicity.net.

October 20, 2007
Dallas, TX

Radisson Hotel DFW South
4600 W. Airport Freeway
Irving, TX. 75062
For reservations or directions, call: (972) 513-0800
Special Room Rate: $119.00

Title: Super Saturday Training Event
Time: 9:00a.m. - 5:00p.m.
Speakers: Todd Smith, Glade Poulsen, Dr. Neal Secrist, Jan Bloom, Ron Thomson, and Burma Hicks
Language: English
Cost: $15.00, guests free
Bonus: Free shipping on all orders placed at event

Click Here for Printable Promotional Flyer

For more information, contact Peter or Becky James at petebecky@tx.rr.com or Suzanne Heninger , National Sales Director, at (480) 544-3633 suzanne.heninger@unicity.net.

October 20, 2007
Oklahoma City, OK

Cocina de Nino
6022 S Western
Oklahoma City, OK  73150
(405) 632-1036

Title: Bios Life Franchise Opportunity
Time: 9:00a.m. - 2:00p.m.
Speakers: Glade Poulsen, Victoria Aliatis, Lilia Maggiolo
Language: Spanish
Cost: $15.00, guests free
Bonus: Free shipping on all orders placed at event

Click Here for Printable Promotional Flyer

For more information, contact Mayela Martinez at (405) 686-0130.

October 27, 2007
Orlando, FL

Doc's Restaurant
1315 South Orange Avenue
Orlando, FL 32806
For directions, call: (407) 839-3627

Title: Super Saturday Training Event
Time: 9:00a.m. - 5:00p.m.
Speakers: Todd Smith, Ron Thomson, Jan Bloom, and Dr. Peter Verdegem
Language: English
Cost: $15.00, guests free
Bonus: Free shipping on all orders placed at event

Click Here for Printable Promotional Flyer

For more information, contact Marilyn Brady at mbrady54@cfl.rr.com or Jeff Heninger , Regional Sales Director, at (480) 287-2077 jeff.heninger@unicity.net.

What are this Week’s Calls?
Click here for a handy reminder of this week’s calls.

Call: 646-519-5800
PIN number: 5203#

Rick graduated from Brigham Young University with a major in Interpersonal Communications. He is active in Rotary International and Boy Scouts of America and has served on the boards of the Independent Insurance Agents, Long Beach Camp Fire and Maui El Dorado Resort. Rick enjoys surfing, marathon running, SCUBA diving and playing golf. He and his wife Lori live in Laguna Niguel, California, and are the parents of 8 children and 2 grandchildren.

Call: 646-519-5800
PIN number: 5203#

After he discovered Rexall in 1991, he started traveling to Asia and developing a vision of international business. He went full time in 1997, and today his Unicity organization does significant volume in all of Unicity’s Asian markets as well as North America.

As one of Unicity’s top income earners, Glade remains focused on driving his business to new heights by helping new people launch large businesses of their own. He lives in Eagle, Idaho, with his wife Cindy, and they have seven children. Glade enjoys activities with his family like boating at Lake Powell, white water rafting on the rivers of Idaho, camping, four-wheeling, skiing, and gardening.

Call: 646-519-5800
PIN number: 5203#

Call: 646-519-5800
PIN number: 5203#